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November 23, 2021

It's all about the people, baby
(Yes, we're still channeling Lil' Kim)

MJBizCon = making connections. In the next few issues of MJBizCon Buzz, we'll introduce you to some of the cool folks we met in Vegas.

Consider it networking -- but we did the small talk for you.

First, meet Amanda:

Amanda McCrary spent 7 years at Dow and longer than that at McKesson -- big corporate all the way.

Nonetheless, she jumped to cannabis for an opportunity to challenge big business HR norms.

Now Chief Citizen Officer at Common Citizen, McCrary loves the company philosophy that puts "people over product," she says.

Providing high quality cannabis to Michiganders is a high priority, but so are employees, called "citizens" at the business.  “When you are a citizen of something you are part of something,” McCrary explains.

It's an approach that helped McCrary grow the business from 120 "citizens" to 320 in seven months.

Cannabis, she's discovered, needs people with know how from other industries -- like farming or lean manufacturing -- but also talent and passion. "Jumble it up and make a pie out of it," she describes.

What did she most like about MJBizCon?

“I loved the networking opportunities. I saw a lot of strong women and hearing their stories were empowering”

“My biggest takeaway" she adds, "is that everyone is still trying to figure it out. There is no playbook for the industry, and we are all kind of learning as we go.”

Great meeting you, Amanda!
From the mailroom
Speaking of networking... Wow, Terry. Glad MJBizCon helped Audacious find a partner in Asia.
We couldn't squeeze in your full post, Shawn, but we love your affection and shout out to Joan Leonard and Routes ERP. So sweet. We'll all give thanks this week for female founders.
N E W  P O D C A S T
She's a killer

Jill Ellsworth, founder and CEO of Willow Industries, noticed a gap in the process of getting safe, clean cannabis to consumers: a “kill step” to eradicate pathogens.

In this week's episode of Seed to CEO, Jill talks about how initial failures eventually led to a product with global aspirations.

Subscribe wherever you listen to podcasts, or stream directly from MJBizDaily.
Don't forget:

  • We're accepting abstracts for The Emerald Conference, our science-focused event in San Diego, Feb 27-March 1. Want to share your research? Submit now.
  • If you grow, don't miss our greenhouse component buyers guide - get a grip on the latest innovations.
  • Interact with us on social media using #MJBizCon
MJBizCon is an award-winning trade show from MJBiz. Now celebrating ten years, MJBizCon connects cannabis industry executives, entrepreneurs and major investors.

2021 MJBizCon Dates
Week of October 18 in Las Vegas + Online
Live Expo October 20-22 (October 19 - Pre-Show Forums)
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