Marijuana Business Factbook 2019

250 Marijuana Business Factbook 2019 Chapter 5 | Financial & Operational Data: Retailers © Copyright 2020, Marijuana Business Daily , a division of Anne Holland Ventures Inc. You may NOT copy this Factbook, or make public the data and facts contained herein, in part or in whole. For more copies or editorial permissions, contact CustomerService@MJBizDaily.com or call (720) 213-5992, ext. 1. CHART 5.22: Washington State’s Recreational Marijuana Market: Category Market Share By Age Group Source: Headset © 2019 Marijuana Business Daily, a division of Anne Holland Ventures Inc. All rights reserved. Washington State's Recreational Marijuana Market: Category Market Share By Age Group Millennials Generation X Baby Boomers Silent Generation 43% 53% 51% 52% 17% 21% 25% 24% 16% 12% 11% 9% 3% 5% 7% 10% 21% 9% 6% 5% Beverages, Capsules, Tinct.. Dabbable Concentrates Edibles Vape Pens Flower & Pre-Roll Beverages, Capsules, Topicals, Tinctures & Sublinguals 43 (>35) (35-53) (54-75) (76+) The preferred form of cannabis varies by age group, though flower remains the most popular form across all generations. Although millennial and Generation X consumers exhibit similar consumption patterns, dabbable concentrates are slightly more popular among millennials than Gen X users ― who use edibles slightly more than millennials do. In general, non-inhalable forms of marijuana are most popular with the silent generation ― such as edibles, capsules, topicals and sublinguals. This age group consumes flower and pre-rolls, vape pens and concentrates at a lower rate than all other age groups. Vape pens have broad ― and growing ― appeal across all age groups, speaking to this sector’s increase in popularity in recent years. Baby boomers and the silent generation are using vape pens at a lower rate than millennials and Generation X, but this form captures roughly 20% of market share across all ages.