Marijuana Business Magazine March 2020

2 Marijuana Business Magazine | March 2020 FEATURES TABLE OF CONTENTS March THE ART OF MARKETING AND BRANDING Limited advertising opportunities for cannabis brands mean consumer-focused strategy can make or break your business. 42 Marijuana Business Magazine March 2020 • Volume 7 • Issue 3 74 CHAIN LINK Cannabis companies can accelerate growth and their company footprint by selling retail franchises. 82 LESSONS FROM OPENING DAY Retailers in Illinois’ new adult-use cannabis market reflect on wins, losses and how to make the first day of sales go smoothly. 94 LIMITING YOUR LIABILITY CBD manufacturers can use insurance to help cover their financial losses should a product create legal problems.