Marijuana Business Magazine March 2020

3 March 2020 | mjbizdaily.com DEPARTMENTS On Our Cover Jake Pasternack founded cannabis company Binske, which is easily recognized for its packaging and design. Photo by Marsha Halper 8 CANNABUSINESS BY THE NUMBERS A well-perceived brand can earn price premiums over competitors’ products. 10 FIVE QUESTIONS WITH EARL BLUMENAUER The Oregon congressman is hopeful about realizing goals for cannabis reform in 2020. 16 TRENDS & HOT TOPICS Biocontrols offer sustainable benefits to cultivators. 100 RETAIL BUSINESS STRATEGIES California’s Lowell Herb Co. launched a groundbreaking cannabis restaurant but then split with the business amid legal difficulties with state regulators. 112 QUESTION OF THE MONTH How do you spend your winter preparing for spring planting? $12.95 VOL7 • ISSUE3 •March2020 Insights forcannabisexecutives, investors&entrepreneurs The Art of Marketing & Branding Limitedadvertisingopportunities for cannabisbrandsmeanacustomer-focused strategy isvital foryourbusiness RetailLessons FromOpeningDay UsingBiological Controls for OutdoorGrowing Rep.Blumenauer on2020Goals AcceleratingGrowth ThroughFranchising 6 From the Editor 12 Packaging Corner 14 Hemp Notebook 20 Money Matters 22 Investor Intelligence Snapshot 24 Company News 30 Industry Developments 104 Best Practices in Extraction 108 Industry Players 114 Market at a Glance 118 Our Advertisers 120 Notable Quotes Guests at the Original Cannabis Cafe in West Hollywood, California, get two checks at the end of their meal: one for cannabis and one for food. Courtesy Photo