Kate Lavin

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Cannabis experiences replacing traditional advertising

Cannabis experiences replacing traditional advertising

Tupperware parties introduced 1950s housewives to the company’s food-storage containers, Ikea has hosted sleepovers to engage its customers, and the vodka brand Smirnoff created a comic book-themed party decorated with full-sized illustrations. Now, cannabis companies are committing themselves to experiential strategies to create memorable experiences for consumers.

Regional and state compensation differences

Marijuana Business Magazine’s salary data reveals regional trends that were echoed by cannabis industry observers. Perhaps the most significant: East Coast cannabis companies in search of candidates with marijuana industry experience are pulling employees away from West Coast rivals by offering better pay and perks.

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