With mainstream companies such as Colonial Pipeline and JBS Foods increasingly becoming the victims of ransomware attacks, it’s only a matter of time before cyber criminals turn their attention to the cannabis industry.
Marijuana companies can lure talented professionals to join their boards more easily than they could just a few years ago, experts say.
Your marijuana edibles brand is taking off, which means scaling up production. The big question is: How do you go from a 5-pound batch of gummies to a 30-pound batch while still ensuring the product remains standardized and uniform?
Since the onset of COVID-19, considerable attention has been directed toward bolstering the immune system. Many consumers are turning to wellness and self-care products that incorporate adaptogenic botanicals to alleviate stress and nootropics to improve brain function.
Opening a retail cannabis store is difficult. Throw in a pandemic, Toronto’s bitterly cold winter weather or the revival of a dormant medical marijuana dispensary, and the new venture could be headed for disaster.
Whether it’s the coronavirus scare or impending layoffs, here are some tips on how your marijuana company can ride out the storm.
Tupperware parties introduced 1950s housewives to the company’s food-storage containers, Ikea has hosted sleepovers to engage its customers, and the vodka brand Smirnoff created a comic book-themed party decorated with full-sized illustrations. Now, cannabis companies are committing themselves to experiential strategies to create memorable experiences for consumers.
