Marijuana Business Daily interviewed four cannabis industry executives for insights on how to navigate a recession.
Omar Sacirbey
Omar Sacirbey's Latest Posts
How Columbia Care’s Nicholas Vita built his marijuana business
The marijuana industry is unlike any other, and it’s home to executives who have overcome federal prohibition, social stigma, draconian regulations and more obstacles to build successful companies.
Cannabis industry veterans share measures they’ve taken to keep their companies viable amid the current downturn
Several cannabis industry executives discuss steps that companies can take to survive the current recession.
How to compete with the illicit marijuana market
The illicit marijuana market is among the biggest and most complex challenges facing legal cannabis businesses—one that takes revenue from licensed companies and hampers the growth of state-legal MJ programs nationwide.
Stumbling Blocks from Illicit to Legit
Debby Goldsberry, the CEO of Magnolia Wellness in Oakland, California, and a longtime champion of cannabis and social equity, had a realization while viewing videotape of looters robbing her store in June amid protests against the killing of George Floyd in...
Flouting the Law
Marijuana growers have prospered in California for decades—and, more often than not, they did so outside the law. Two illicit cultivators agreed to speak anonymously with Marijuana Business Magazine about how they navigated the legalization of medical marijuana and,...
Products to One-Up the Illicit Market
The illicit market takes a large chunk of sales away from licensed cannabis businesses, but products that are difficult to replicate or require expensive equipment to manufacture generally are found only in legal marijuana shops. Manufacturing and selling such...
Reviving Black-Owned Farms
Systemic racism in the United States has long held back entrepreneurs from socially disadvantaged groups. And for farmers of color, prospects in the agriculture sector got worse—not better—through the 20th century, even as the civil-rights movement opened...
How to steer your marijuana business through an economic downturn
The legal cannabis industry continues to mature, which means it’s confronting the accompanying growing pains. That includes facing its first recession.
How to steer your cannabis business through a recession
Welcome to the modern-day marijuana industry’s first recession. Will the legal industry prove resilient, as alcohol has? Perhaps. But this downturn is unlike any other. The National Bureau of Economic Research pegged the start of the recession in February, triggered...
16 ways to cut cannabis costs, increase profit during a recession
Recessions are a time for cost control, but they can also herald opportunity—especially if your industry proves as resilient as cannabis appears to be in the current downturn.
Lessons from recessions past: Cannabis execs who have lived through previous downturns discuss how to keep businesses afloat
When the Great Recession hit in late 2007, the marijuana industry showed little resemblance to what it is today, with only a few cannabis businesses operating now that were open then. Today, thousands of growers, retailers, manufacturers and ancillary companies operate across more than 30 states—and they now confront a major economic downturn.
