When the economy nosedives and consumers slash their spending, a sage marketing strategy can help maintain existing customers, expand target audiences or even result in a complete makeover.
Omar Sacirbey
Omar Sacirbey's Latest Posts
How two cannabis businesses pivoted during the COVID-19 pandemic
How two cannabis businesses pivoted during the COVID-19 pandemic
Considering offering marijuana delivery? A pro offers some tips
Cannabis sales through deliveries are a growing share of the overall marijuana market, a trend that has been accelerated by the COVID-19 crisis. Expect deliveries to remain popular in the near term as coronavirus fears linger but also in the long term as regulators...
Here’s an in-depth look at how marijuana businesses reacted to COVID-19
When the COVID-19 outbreak ravaged the global economy, the cannabis sector was still licking its wounds from 2019’s vaping crisis.
Pandemic Pivot
The marijuana industry had barely recovered from the vape crisis of 2019 when the coronavirus pandemic delivered a fateful blow to the world economy in the first quarter of 2020. North American cannabis companies laid off hundreds of employees up and down the supply...
Tales and Takeaways from the Frontlines
Mobilization Brandon Wiegand, regional general manager, The Source, Las Vegas and Henderson, Nevada It’s not easy to raise a cavalry in a weekend, but that’s essentially what The Source did, thanks to prudent thinking, agility and responsive regulators. When Nevada...
Cannabis companies share tips, lessons learned while addressing supply-chain disruptions unleashed by coronavirus
Cannabis companies in the United States started the year scrambling after manufacturing was temporarily halted or limited in China and other countries as authorities worked to reduce the spread of the coronavirus.
4 Ways the Coronavirus Will Change the Cannabis Industry
The coronavirus pandemic will pass when people can once again congregate, travel, do business and go back to the way the world worked in 2019. But, as in other sectors, not everything in the cannabis industry will work the way it once did—and some of the changes...
Get Your House in Order
Marijuana companies face tough financial decisions in times of crisis. Cash is king when business is good, and it’s even more important when finances are tight.
The art of attracting mainstream executives to helm cannabis businesses
One doesn’t have to look much further than marijuana hiring managers to realize just how much acceptance legal cannabis businesses have gained among executives at mainstream companies.
How two companies got medical cannabis studies approved by the FDA
The U.S. Food and Drug Administration is approving a growing number of applications from cannabis companies looking to conduct clinical trials studying medical marijuana. That development could lead to multiple cannabis-based medicines—including flower—receiving FDA approval to be commercialized and sold within the next five years.
Cannabis At Work CEO Alison McMahon discusses the state of marijuana recruitment in Canada
The Canadian cannabis job market should stabilize later this year after companies restructure and adapt their operations to the newest market realities, according to a cannabis staffing agency in Toronto. Alison McMahon, founder and CEO of Cannabis At Work in...
