The marijuana industry has grown large enough to attract the attention of mainstream managers and executives when cannabis recruiters call.
Omar Sacirbey
Omar Sacirbey's Latest Posts
Create a winning plan to market and brand your cannabis business
Branding is a key component to any winning business strategy.
Of course, it also might be one of the most difficult strategies to get right – and if implemented the wrong way, branding can prove to be a costly mistake that could be the death of the product.
Vape crisis forced cannabis sector to increase focus on technology, testing and transparency
A health emergency in which dozens of people died and 2,600-plus were admitted to hospitals immediately took its toll on vape-related companies, and all signs pointed to an additive, vitamin E acetate, which officials found in some of the implicated THC vaping products.
Cannabis companies emerge from deadly outbreak with greater focus on technology, testing and transparency
Just a few months ago, the marijuana industry was barreling out of the 2010s flush with cash, confidence and immense growth potential, thanks in part to sales of cannabis vape products. But a sudden outbreak of illnesses tied to vape products containing THC upended the industry’s momentum in the second half of 2019.
Finding an Acceptable Additive
Thanks to the alarm bells raised about the use of vitamin E acetate as a cutting agent in some THC vaping products, the list of additives that an extraction company might put in its vape oil has been slashed. But extraction executives still have important choices to...
The importance of vetting cannabis vape hardware suppliers & testing vaporizer components
Even before federal health officials singled out the additive vitamin E acetate for the rash of vaping illnesses sweeping the country, cannabis companies scrambled to investigate whether vape cartridges, batteries and other components were to blame.
Six Strategies for Surviving the Next Crisis
The vaping crisis was the first national health emergency to hit the cannabis industry, but odds are, it won’t be the last. Cannabis vaporizer and extraction executives who weathered the vaping crisis learned valuable lessons about how to react and what businesses...
Cash Cow
Large multistate marijuana companies increasingly are turning their real estate into quick cash that provides a valuable source of funding. They’re doing so by selling cultivation, processing and storage facilities—and, in some cases, retail stores—primarily to...
Making Your Products Pop
Cannabis producers, edibles makers, vape companies and other suppliers seeking to make their products stand out on marijuana retailers’ shelves often turn to pop-up displays within stores. Creating a pop-up—or temporarily setting up a sales outlet inside a marijuana...
Cannabis execs anticipate expanded legal markets in 2020 – and ensuing challenges
Cannabis executives, professionals and financiers can expect 2020 – and the rest of the new decade – to have at least as much impact on their businesses as any year in the past 10.
Pivotal Moment
As fallout from the vape crisis persists, cannabis extraction companies can pivot to new products and less-common extraction methods  The business impact of the vaping health crisis is serious, but cannabis extraction companies that can find another way to generate...
Have a plan in place for damage control during a marijuana recall
No cultivator wants to join the growing list of cannabis companies that have had to navigate a recall because of mold, yeast or some other problem tainting their plants or products.
One of the best ways to avoid a recall situation, experts say, is understanding what’s required of marijuana growers to safely and efficiently remove contaminated product from the market. Companies need to be aware of whom to notify if they receive a complaint, be able to identify and isolate problematic plants or products and demonstrate that procedures are in place to prevent future recalls.













