CA marijuana regulators, L.A. officials launch 4/20 push backing legal retailers

As part of a broader campaign by state officials to help bolster the legal cannabis market while clamping down on illicit businesses, the California Bureau of Cannabis Control (BCC) rolled out a new public relations campaign asking consumers to “get weed wise.”

The effort advises consumers why they should aim to purchase MJ products from legal businesses and offers a resource to check if those companies are licensed.

The agency began circulating a 15-second animated video on Facebook and Instagram in advance of the unofficial cannabis holiday April 20, also known as 4/20, warning consumers that marijuana products from unlicensed sources could contain contaminates – including everything from pesticides to mold.

“Don’t get ripped off,” the ad warns. “Find legal retailers.”

Another online ad directs consumers to the BCC’s license lookup site, where consumers can search for retailers to determine if the ones they’re visiting have permits.

In related news, two Los Angeles City Council members appeared in a YouTube video with the same goal of persuading consumers to seek out licensed shops.

L.A. Council members Joe Buscaino and Marqueece Harris-Dawson in the video simultaneously cheer, “Happy 4/20, Los Angeles!” before launching into a chat about how unlicensed shops are “undercutting those that have gone through the legal process and are following the rules.”

Both implored L.A. residents to look for one of the 181 legal shops in the city when buying cannabis.

4 comments on “CA marijuana regulators, L.A. officials launch 4/20 push backing legal retailers
  1. david on

    ‘“Don’t get ripped off,” the ad warns. “Find legal retailers.”’

    That’s a good one! Consumers should be careful not to buy weed that’s taxed 200%. Since 85% seem to have figured this scam out, why waste money on ads.
    The BCC just cracks me up. That’s the best one yet.
    L.A. needed to take control of the market Jan 1st 2017. But no! the bus left the station, to late L.A.
    Here is an idea. Raise the taxes too 1000% and throw in a free lighter, that will make up for the losses.
    What cartel do you serve?

    Reply
  2. Rod Gass on

    The BCC implores consumers to “get weed wise”. Unbelievable !

    Us consumers don’t have a shortage of knowledge relating to cannabis. We have an easily understood disassociation with the BCC. We’re the OG cannabis enthusiasts who have shared a symbiotic relationship with cannabis for thousands of years. The BCC is a corrupted attempt to tax, punish and prohibit that which is flowing just fine.

    Repeal 64 and burn down the BCC

    Reply
  3. Pat on

    The pesticide/mold and other contaminants allowed on my celery bought at the grocery store far and away exceed that of licensed weed sold at “licensed” dispensaries. Yep, I think that if given the choice, most people would rather buy their celery at Food Max rather than Knob Hill/Whole Foods. Unless, of course, you want to be seen with the “chic” crowd: Please, pass the “Grey OG Kush..”

    What about all the extra crap the tobacco industry pours into already carcinogenic/toxic laden cigarettes? Govt. let’s them do it. And SELL it. Via most any retailer. There is no “quota” set on retailers that get to sell cigs compared to that of dispensaries that sell cannabis. Hmmm… I wonder why?!?

    To the CDPH ( Ca. Dept. of Public Health ): You people were the lead agency that had the right thing in mind, prior to the hostile takeover by the special interest agencies ( Police Chief’s Assoc.; Ca. Dept of Ag, and all the other’s ), that radically changed the trajectory of the movement. But, you let yourselve’s get beat up by these guys. And now you’re inconsequential. Really. But, you’re still going for the ride. Defect, or take a stronger stand. But, of all the agencies involved, CDPH is looking to be the biggest hypocrite.

    Reply
  4. Pat on

    [ L.A. Council members Joe Buscaino and Marqueece Harris-Dawson in the video simultaneously cheer, “Happy 4/20, Los Angeles!” before launching into a chat about how unlicensed shops are “undercutting those that have gone through the legal process and are following the rules.” ]

    Advice ( that you’ve already been aware of…): Bring down the cost of compliance. Allows those dispensaries to operate legally. The cost of compliance is artificially inflated by the state for two reasons: 1 ) To keep down the competition against the big box retailers 2 ) With less supply, the higher the price and the higher the tax revenue. That’s called a: Racket.

    The state doesn’t want standardization because it would mean more voices with differing opinions on how things should work. It would allow clear cut rules on whom can enter the market; therefore supply would increase dramatically thus decreasing prices and tax revenue; both of which the state of ca. and their big box retailer cartel friends would hate. It would be good for everyone else: Mom-pop shops and the citizen consumer whom would pay lower prices and have increased choices and likely a safer product. More employment with folks in charge of their own businesses; making more money and not just earning wages.

    The state of ca. legislature and the regulator’s are conducting the state’s business for their own personal gain at the citizen’s expense. My vote doesn’t count anymore. It hasn’t for a long, long time.

    Reply

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