Cannabis MSO MedMen loses chief revenue officer

Just Released! Get realistic market forecasts, state-by-state insights and benchmarks with the new 2024 MJBiz Factbook member program, now with quarterly updates. Make informed decisions.

The chief revenue officer has resigned at California-based cannabis multistate operator MedMen, a little more than a year since she assumed the role.

According to a news release, Tracy McCourt informed the MedMen board that she is resigning effective March 4.

The release did not give any reasons for McCourt’s departure.

CEO Michael Serruya said the company is grateful for McCourt’s “contributions to the organization these past 14 months.”

Stay informed with MJBiz Newsletters

MJBiz’s family of newsletters gives cannabis professionals an edge in this rapidly changing industry.

Featured newsletters:
  • MJBizDaily: Business news for cannabis leaders in your inbox each morning
  • MJBiz Cultivator: Insights for wholesale cannabis growers & vertically integrated businesses
  • MJBizCon Buzz: Behind-the-scenes buzz on everything MJBizCon
  • MJBiz Retail + Brand: New products, trends and news for cannabis retailers, distributors and marketers
  • Hemp Industry Week: Roundup of news from hemp farming to CBD product manufacturing
  • And more!


McCourt was hired as chief revenue officer in December 2020, as the company was struggling to dig itself out of a financial hole.

McCourt came to MedMen from Zappos, where she developed the brand marketing strategy “to align business goals with merchandising strategy.” Before that, McCourt served as chief marketing officer at Frederick’s of Hollywood.