(This is an abridged version of a story that appears in the August issue of Marijuana Business Magazine.)
Whether it’s shopping for groceries or cannabis, everybody loves getting a good deal.
That’s why loyalty programs – whether they come from your local grocery store or your neighborhood marijuana dispensary – are an effective way to get customers into the shop and keep them coming back.
Many marijuana retailers offer loyalty programs in which their customers accumulate a certain number of points for each visit. After reaching a milestone, they can cash in those points for discounts on flower, concentrates, edibles or whatever else the store has to offer.
“The person who’s buying a $60 gram of concentrate would like to get 25% off just as much as the person who’s scraping quarters together to buy a pre-roll.”
Successful loyalty programs are not the only way for marijuana businesses to ensure repeat business, however.
Company owners can also explore:
- Cross-promotions with non-cannabis retailers.
- In-store special events.
- Highlighting what sets their stores apart.
(Click here to read more.)
