A Canadian marijuana company has inked a strategic alliance with a national chain of convenience stores with the aim of selling adult-use cannabis at the operator’s 350 locations across Canada.
Cannabis Wheaton, based in Vancouver, called the alliance the “first of its kind.” The name of the convenience store operator was not disclosed.
Hugo Alves, president of Cannabis Wheaton, told Marijuana Business Daily that the initial focus will be on provinces where the government has not shut the door on privately owned retail outlets, primarily in Western Canada and Quebec.
“We will focus efforts on helping the local industry associations have a meaningful voice with government on the advantages of allowing all or some convenience store participation,” he said.
Cannabis Wheaton is actively lobbying provincial governments to allow private retail sales.
The strategic alliance gives Cannabis Wheaton, traded on the TSX Venture Exchange as CBW, the exclusive right for 10 years to work with the unnamed convenience store group to implement the distribution and supply all MJ products to store locations.
All profits generated by the sale of cannabis would be subject to a profit-sharing arrangement the two parties must negotiate.
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