Forced to operate under strict regulations that hamper marketing opportunities, some Colorado cannabis companies are getting creative.
One medical marijuana dispensary sponsored a musical production of “Reefer Madness” to the tune of $2,000 in exchange for the opportunity to get its logo on promotional materials for the show.
Another example: Marijuana businessman Tim Cullen of Colorado Harvest Company donated a whopping $200,000 to Levitt Pavilions, which has a major amphitheater planned to open next year in Denver. Cullen’s business will get name recognition on the Levitt Pavilions website and in its mailers, according to Colorado Public Radio.
A third cannabis business, The Health Center, partnered with a Denver theater chain to promote the opening of a new film, and found that doing so got it free media coverage.
“We definitely get more exposure to a lot of people coming in,” The Health Center’s Coley Walsh told Colorado Public Radio. “Also, through the press, hopefully a little more exposure for us.”