Colorado Market Data: MJ Consumers Tend to Be Young, Under-Educated

Women, minority execs show few gains in U.S. cannabis industry, according to the latest data from the MJBiz Diversity, Inclusion and Equity Report. Get your copy here.


Colorado cannabis business owners need to look no further than a recently released survey from the state to find their primary demographic: young males who haven’t attended college and are in lower income-tax brackets.

More than 17% of men currently use cannabis in the state vs. 10% of women, with the average at around 13% among all adults in Colorado, according to the survey, conducted by the Colorado Department of Public Health and Environment.

The survey also found that nearly 30% of 18- to 24-year-olds in the state currently use cannabis, by far the highest percentage of any age group.

Other highlights:

  • Current use is higher among adults with a high school education or below vs. those who attended at least some college.
  • Adults in Colorado making less than $25,000 a year are more likely to consume than those making more.
  • More than 75% of parents reporting recent marijuana use said they’ve smoked cannabis in their homes, 40% said they’ve vaporized and 14% said they’ve consumed edibles.
  • Of those who currently consume cannabis, 33% said they use it daily.