Seattle firms merge, plan combined cannabis tracking tech company

Don’t miss the opportunity to attend MJBizCon 2023 with tickets starting at $99 for a limited time! Dare to join us? Buy your ticket today.


Dauntless, a 6-year-old company that develops point-of-sale and tracking software for the cannabis industry, acquired Soro, a cannabis sales and customer relationship management company.

The two businesses, both based in Seattle, plan to create a platform that serves growers, packagers and retailers across the United States, according to GeekWire. Terms weren’t disclosed.

For more on the deal, click here.