Ex-Canopy Growth CEO Bruce Linton sounds off on global marijuana trends

(This story has been updated to include a comment from Bruce Linton.)

Former Canopy Growth co-CEO Bruce Linton, presenting the keynote address at the National Cannabis Industry Association’s Cannabis Business Summit, made light of his recent firing by the board of directors at Canopy Growth.

“I can confirm there is no such thing as job security, no matter what you do,” Linton quipped.

His firing after a disappointing financial performance by the Canadian company in the first quarter of 2019, was only one of many topics Linton addressed during his hourlong talk in San Jose, California on Tuesday.

Here are some of the other highlights of Linton’s keynote:

  • Marijuana companies should look to locate in economically distressed towns or areas that are looking for injections of capital and jobs that cannabis businesses can bring with them. Such areas are likely to be much more business-friendly, he said, in contrast to cities that may have a bigger customer base but are more hesitant to welcome the industry.
  • He hasn’t made any sales of marijuana stocks that he owns, either in Canopy or other companies, because he believes new marijuana-industry entrants such as alcohol giant Constellation Brands and others will be able to turn around stock prices that may have dipped in recent months.
  • Multistate operators in the U.S. aren’t necessarily better positioned to do well financially than single-state operators. Such endeavors come with challenges of their own, and profitability isn’t necessarily tied to a company’s size or footprint in more than a single market.
  • European marijuana markets, Linton predicted, are going to accelerate rapidly in the coming years in part because of socialized medical programs already in place that will help establish medical marijuana programs.
  • The lack of federal marijuana reforms in the U.S. is setting back American companies on a global scale. But, Linton said, it’s still important to get intellectual property in place because that can easily be transported across international boundaries.

John Schroyer can be reached at [email protected]

5 comments on “Ex-Canopy Growth CEO Bruce Linton sounds off on global marijuana trends
  1. DJF on

    “Multistate operators in the U.S. aren’t necessarily better positioned to do well financially than single-state operators. Such endeavors come with challenges of their own, and profitability isn’t necessarily tied to a company’s size or footprint in more than a single market.”

    Right on! Thank you for saying this. Build a brand, do what you do best, and innovate. Stop selling out so fast and build a loyal customer base.

    Reply
    • Jeff L on

      Hell yeah that`s what i`m talking about.
      I agree.
      You don`t have to have 900 stores to make money.
      You can have 1 store if it`s managed right. You can make a profit.
      Look at GTI they only have 26 stores and growing but they have a fanatastic brand(RYTHM)
      concentrates.
      THE BEST QUALITY BAR NONE(MY OPINION OF COURSE BUT A VALID ONE)….a lot of the companies that are vertically integrated that sell concentrate or should i say manufacture it in my opinion is awful. Very harsh and a strange flavor.Yes they do work.
      In my opinion RYTHM HAS THE FLAVOR OF THE PLANT AND IT`S VERY SMOOTH AND TASTY.
      Also they have a great variety of medicinal blends (EX: 52% THC 42% CBD)as well that are smooth and are VERY EFFECTIVE at doing it`s job.
      THIS OF COURSE IS OF MY OWN OPINION. TRY IT ON YOUR OWN AND FIND OUT FOR YOURSELF.YOU WILL SEE WHAT I MEAN.
      THANK YOU FOR LETTING ME VOICE MY OPINION.

      Reply
  2. Demitri downing on

    Who would have ever thought the greatest controversies in marijauna policy would be something other than about substance abuse, now concepts like;
    -what is the proper market structure?
    -interstate commerce?
    -brands vs retail?
    -what should prohibition 2.0/drug war 2.0 look like?
    -limited vs unlimited licensing?
    Dominate the strategic planning and thinking of most organizations. While capital and investors must be respected adapt I believe that those who support concepts like free enterprise will ultimately prevail because the consumer/patient is not stupid and if they get wind that someone’s tactics is limiting their choice and access to products they will be retaliation. Just a thought from what I have learned in seven years of this industry.

    Reply
  3. Ekene fidelis on

    I am from Nigeria living in Congo -kinshasa. Sir,i have a very big cannabis farm here in Congo,i want to know whether i can be one of your supply. I can supply 100 to 200 tons

    Reply

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