High-end cannabis pipe maker sues to defend trademark

Be at the forefront of cannabis and psychedelics science and innovation. Register today & Save $200 on tickets to The Emerald Conference by MJBiz Science, April 1-3 in San Diego.

Roor, one of the best-known names in cannabis smoking utensils, has filed almost 200 lawsuits since 2013 to protect its trademark against smoke shop and convenience store owners in California, Florida and New York for allegedly selling counterfeit products bearing the company’s name.

The German company and its American licensee, Sream of Corona, California, hold U.S. Trademark No. 3675839 to protect its fashionable pipes and bongs sold with the Roor mark – the company’s name with the second “r” capitalized and facing backward, according to the Associated Press.

Most of the lawsuits have been filed in the past year, the AP reported.

But it could be difficult to prosecute the alleged counterfeiters because goods or services that violate federal law – including cannabis consumption equipment – can’t be trademarked.

Stores targeted by the lawsuit and reached by the Associated Press said they have been asked to pay Roor from $12,000 to $16,000 to avoid going to court.