High-end cannabis pipe maker sues to defend trademark

Roor, one of the best-known names in cannabis smoking utensils, has filed almost 200 lawsuits since 2013 to protect its trademark against smoke shop and convenience store owners in California, Florida and New York for allegedly selling counterfeit products bearing the company’s name.

The German company and its American licensee, Sream of Corona, California, hold U.S. Trademark No. 3675839 to protect its fashionable pipes and bongs sold with the Roor mark – the company’s name with the second “r” capitalized and facing backward, according to the Associated Press.

Most of the lawsuits have been filed in the past year, the AP reported.

But it could be difficult to prosecute the alleged counterfeiters because goods or services that violate federal law – including cannabis consumption equipment – can’t be trademarked.

Stores targeted by the lawsuit and reached by the Associated Press said they have been asked to pay Roor from $12,000 to $16,000 to avoid going to court.

2 comments on “High-end cannabis pipe maker sues to defend trademark
  1. Kieran Doyle on

    To say that such goods and services “can’t be trademarked” is a little misleading. For an article on the subject of trademark protection for so-called marijuana marks, click here http://www.cll.com/clientuploads/CLL%20e-news%20spring%202014/KGD%20Trademark%20Strategies%20for%20Emerging%20Marijuana%20Businesses%20Westlaw%20Journal%20IP%20May%202014.pdf .
    If that does not work, go to http://www.cll.com and look under my bio for the article. Good luck. Kieran Doyle.

    Reply
  2. Kohel Haver on

    Trademark law can be confusing. How an item is used for a particular purpose is separate from the basis for trademark protection. Glass pipes of themselves can be used for a large variety of purposes and can be eligible for trademark protection as glass pipes. The trademark is in the pipe, not in what someone chooses to smoke in the pipe. How a purchaser chooses to use the item is up to the purchaser and not the pipe company. Its a pipe trademark.

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