A Boise, Idaho-based lumber company is suing New England Treatment Access (NETA), a Massachusetts medical and recreational cannabis company, for trademark infringement.
The situation underscores why marijuana firms must perform legal due diligence when creating logos or other marketing materials – or face similar lawsuits.
The Daily Hampshire Gazette of Northampton, Massachusetts, reported the Boise Cascade Co. claims it has been using its “Tree-in-a-Circle” logo since 1964 and that NETA’s logo is “confusingly similar” to its own.
For more details about the lawsuit involving the two companies’ logos and illustrations of both, click here.
