Idaho lumber business sues Massachusetts marijuana firm over logo similarity

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A Boise, Idaho-based lumber company is suing New England Treatment Access (NETA), a Massachusetts medical and recreational cannabis company, for trademark infringement.

The situation underscores why marijuana firms must perform legal due diligence when creating logos or other marketing materials – or face similar lawsuits.

The Daily Hampshire Gazette of Northampton, Massachusetts, reported the Boise Cascade Co. claims it has been using its “Tree-in-a-Circle” logo since 1964 and that NETA’s logo is “confusingly similar” to its own.

For more details about the lawsuit involving the two companies’ logos and illustrations of both, click here.