Idaho lumber business sues Massachusetts marijuana firm over logo similarity

A Boise, Idaho-based lumber company is suing New England Treatment Access (NETA), a Massachusetts medical and recreational cannabis company, for trademark infringement.

The situation underscores why marijuana firms must perform legal due diligence when creating logos or other marketing materials – or face similar lawsuits.

The Daily Hampshire Gazette of Northampton, Massachusetts, reported the Boise Cascade Co. claims it has been using its “Tree-in-a-Circle” logo since 1964 and that NETA’s logo is “confusingly similar” to its own.

For more details about the lawsuit involving the two companies’ logos and illustrations of both, click here.

Latest Headlines