Room service just got a little tastier for guests at the Fairmont Miramar Hotel & Bungalows in Santa Monica, California.
The hotel has teamed up with Eaze Hospitality and Recreational Embassy to provide cannabis-delivery services to its guests, the latest example of a mainstream company partnering with a marijuana-related business.
“People have been ordering (cannabis) delivery to hotels for a long time,” said Elizabeth Ashford, director of corporate communications at Eaze, a San Francisco-based technology platform that connects consumers with dispensaries that deliver cannabis products. “What’s changed is that the hotels themselves are embracing it.”
Eaze Hospitality is an offshoot of Eaze. Recreational Embassy works with the hospitality industry to link tourism and cannabis.
The partnership gives Fairmont guests access to cannabis in a municipality that prohibits recreational stores and cultivation operations within its boundaries. While guests can consume marijuana edibles in the hotel, smoking or vaping cannabis is prohibited, as it is in most of the rest of Santa Monica.
The Fairmont is the first property to use Eaze Hospitality to give its guests access to legal, branded hemp and marijuana products and services. Guests 21 and older can select products from customized in-room menus that feature low-dose and non-inhalation hemp and marijuana products.
Drivers, who must check a guest’s ID, will deliver cannabis products directly to the hotel guest’s room or the guest can meet the driver in the lobby.
Through Recreational Embassy, the hotel also will offer branded Bespoke Extracts CBD products, including a custom-scented CBD-infused bath bomb.
“As soon as cannabis and CBD become legal in California, we knew from a hospitality perspective that we needed to put a game plan in place and act with integrity and business ethics,” said Rebecca Huetter, the Fairmont’s director of sales and marketing.
For more information about this new partnership, click here.
Margaret Jackson can be reached at email@example.com