cannabis investing guide, Insider’s Guide to Cannabis Investing: Assess human element of opportunity

There is a fallacy in investing – especially in cannabis investing – that we bet on a founder’s idea.

So, in cannabis, we bet on the number of acres cultivated, the list of licenses, the pounds sold, the THC content, etc.

Yet, the truth of it is, if we are investing in companies, there is only one bet we are making – and it’s on humans.

Read more at MJBizDaily’s Investor Intelligence.