Israeli cannabis company IMC Holdings appoints Rinat Efrima as CEO

Just Released! Get realistic market forecasts, state-by-state insights and benchmarks with the new 2024 MJBiz Factbook member program, now with quarterly updates. Make informed decisions.

IMC Holdings, the Israeli subsidiary of IM Cannabis Corp., hired Rinat Efrima as its new chief executive officer, the company announced.

IM Cannabis is an international medical and recreational cannabis company.

IM Cannabis’ stock trades as IMCC on the Canadian Securities Exchange and the Nasdaq, with revenue streams in Israel, Canada and Germany.

Efrima will join IMC Holdings in the first quarter of 2022, according to a news release.

Previously, Efrima held positions at quartz-countertop maker Caesarstone and personal-care company Kimberly-Clark Corp.

Additionally, Yael Harrosh was promoted to global chief legal and operations officer, effective immediately.

Efrima and Harrosh will report to Oren Shuster, who remains the CEO of IM Cannabis.

The learning curve for entering the cannabis industry is steep. Start with the fundamentals.

MJBiz Cannabis 101 Email Course

A 10-part email course designed to educate new hires and aspiring professionals on the key fundamental areas of the legal cannabis industry, including:

  • History of legal cannabis in America
  • Overview of plant-touching + ancillary business sectors
  • Cannabis finance and investing
  • Cannabis marketing and brand building
  • Employment + hiring opportunities
  • And much more!

Gain a comprehensive understanding of this complex industry with this free resource.

For the quarter ended Sept. 30, 2021, IMC Holdings reported sales of 14.4 million Canadian dollars ($11.5 million), more than double the year-earlier revenue figure of CA$5.9 million.

Revenue by geography in IM’s latest quarter was:

  • CA$7.2 million in Israel.
  • CA$6.4 million in Canada.
  • CA$888,000 in Germany.