Missouri reconsidering medical cannabis advertising restrictions

In response to opposition from industry stakeholders, Missouri’s medical cannabis regulators are considering relaxing advertising restrictions on the state’s MMJ businesses.

According to the St. Louis Post-Dispatch, MMJ regulators published draft regulations Thursday that would allow dispensaries to externally advertise sales promotions if they carry this caveat:

“Medical decisions should not be made based on advertising. Consult a physician on the benefits and risks of particular medical marijuana products.”

In-store sales promotions must follow the state’s signage rules, the newspaper noted.

The about-face stems from a July email, in which the Department of Health and Senior Services (DHSS) told dispensaries it was aware of promotional events that had to “immediately” stop because they violated state regulations that prohibit dispensing “medical marijuana as part of a promotional event.”

The DHSS will accept public comment on the draft regulations until Nov. 18.

2022 MJBiz Factbook – Now Available

The essential resource for cannabis business leaders across all sectors provides the latest data and in-depth analysis you need to develop informed business strategies and avoid costly missteps.

Featured Inside:
  • Segmented research reports for the marijuana + hemp industries 
  • Accurate financial forecasts + investment trends  
  • State-by-state guide to regulations, taxes & opportunities  
  • 40+ charts and graphs with key data points

 

Get the facts and stay ahead of the curve.

After the July email was sent, the Post-Dispatch reported, Missouri MMJ industry stakeholders “launched a letter campaign, which included placing an ad in a monthly cannabis magazine that included a prewritten postcard for patients to mail to officials.”

A DHSS spokesperson did not respond to a Post-Dispatch request for comment about the decision reversal.