Two big names in the cannabis industry, software company MJ Freeway and online retail guide Weedmaps, are partnering to offer a service for marijuana vendors to automatically update their online menus.
According to a press release, the two companies will offer retailers who use MJ Freeway’s seed-to-sale tracking platform an opportunity to use Weedmaps to update their online menus, reducing the need to manually update their menus. Price changes or when a product is out of stock will be updated automatically on Weedmaps via MJ Freeway’s software, and can apply to flower, edibles, concentrates, topicals, and more.
MJ Freeway has customers in 23 states, and Weedmaps has a national presence as well.
The new offering will only benefit retailers that already have MJ Freeway’s tracking system, or intend to purchase it. And it likely won’t get a lot of market share in states such as Washington, where Leafly is generally the more popular marijuana retail-finding website and BioTrackTHC has more of a presence than MJ Freeway.
But the move is yet another signal of further cooperation and partnerships that are developing throughout the marijuana industry, and more are likely to come as the industry grows.