Marijuana Business Daily and Toronto-based Lift and Co., a publicly traded cannabis technology company, on Tuesday announced they will collaborate on MJ conferences in the United States and Canada.
The partnership will kick off Sept. 4-6 at MJBizConINTL in Toronto.
The companies’ first combined effort, at the Metro Toronto Convention Centre, will focus on the international landscape of the cannabis industry and draw on Denver-based MJBizDaily’s expertise in the B2B and U.S. sectors, coupled with Lift and Co.’s reach and history in the Canadian consumer and B2B event space.
Cassandra Farrington, CEO and co-founder of MJBizDaily, and Matei Olaru, CEO of Lift & Co., jointly announced the exclusive partnership.
“MJBizDaily partners with global business information entities who bring great value to their customers and who are committed to helping expand the industry,” Farrington said in a statement.
“It’s for that reason that working with Lift & Co. to collaborate on content and bring a global gathering place for the industry to Toronto made so much sense.”
With a renewed focus on expanding into the U.S. and Canadian markets, Lift and Co. has withdrawn plans for a cannabis expo in Berlin in order to direct its efforts toward the firm’s Cannabis Business Conference as well as expanded involvement at Marijuana Business Daily‘s MJBizCon in Las Vegas in December.
“As we look toward global business expansion opportunities, lending our expertise to the programming of international content around Canadian markets and providing a combined platform between Lift & Co. and Marijuana Business Daily seemed like the best way to bring the world of cannabis together,” Olaru said in a statement.
“It’s rare for two seemingly competitive global companies to come together and provide such a great collaborative effort for an industry.”
Lift and Co. trades on the TSX Venture Exchange under the ticker symbol LIFT and on the over-the-counter markets as LFCOF. MJBizDaily is privately held.