Don’t be the next casualty in California’s evolving marijuana market

(This is an abridged version of a story that appears in the May-June issue of Marijuana Business Magazine.)

Thousands of marijuana businesses have left California since the Golden State industry’s 2018 pivot from a 20-year gray market into one of the most highly regulated MJ business landscapes in the United States.

Reasons for the exodus vary, ranging from a company’s inability to obtain local or state licenses to not having enough money to comply with costly state regulations.

In a nutshell, the biggest marijuana space in the world hasn’t been a business-friendly environment. (In fact, California lawmakers are trying to legislate ways to correct the situation.)

As of March 2019, for example, a majority of California municipalities still banned cannabis companies, making it all the more difficult for MJ businesses to put down roots.

All the upheaval from the rollout of California’s marijuana industry prompted Michael Katz to shut down his 3-year-old vape cartridge firm in Los Angeles, Evoxe Laboratories.

“All of the pieces of the puzzle were cost-prohibitive,” Katz said. “California just became a place where it was not advisable to keep putting resources into the market with all the uncertainty.”

Instead, Katz hit pause on Evoxe and moved to Mendocino County in Northern California.

Once there, he focused on another venture he had co-founded, the Emerald Exchange, which sets up marijuana farmers markets and other events that promote cannabis brands and businesses.

We spoke with Katz and other stakeholders in the California cannabis industry to get some advice about how to find success in the Golden State’s marijuana market and how to enjoy success as a new entrant.

Click on the links below to learn:

Entrepreneurs seeking to enter the California market, should click here for some additional tips.

2 comments on “Don’t be the next casualty in California’s evolving marijuana market
  1. Daniel J Crawford on

    This industry is just now learning what Mom and Pop business have know for 25 years. The PEOPLES REPUBLIC OF CALIFORNIA will over regulate make you pay for every stupid hair brained touchy feely non fact based program those degenerates in Sacramento can dream up. Tax you to death, rules that guarantee to keep your sucess a pipe dream (pun intended). To those dirty dish rags in the State Capitol it doesn t matter if you sell Auto parts can food or weed if you not a big corporate name with deep corporate pockets who cares if you fail and the state loses jobs,families are financially ruined and communities lose services they got their money in advance. Tell your readers move to a more businesses family state and ship their product in. The money you ll save and reinvest in your company will be substantial. If you make money here California will take from you. Don t believe me? Good luck. Hope you have a strong plan B just in case i m right.

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