Privateer sets milestone for US marijuana industry with $100 million raise

Seattle-based Privateer Holdings, which has long been setting benchmarks for capital raises in the marijuana sector, has established a new standard – and demonstrated that at least some deep-pocketed investors have not been spooked by U.S. Attorney General Jeff Sessions.

The marijuana-focused private equity company announced Thursday it has completed a $100 million Series C funding, which appears to be the single largest raise in the U.S. cannabis industry.

In 2016, the New York-based private equity firm Tuatara Capital raised $93 million.

Privateer’s latest funding brings the company’s total investment raises to more than $200 million, according to a news release.

The investment company has used the money to buy a variety of MJ businesses ranging from the popular strain information website Leafly to the Canadian cannabis producer Tilray.

The $100 million will be used for more acquisitions, especially outside the United States.

The funding is Privateer’s fourth major influx of capital, following raises of $7 million in 2013, $75 million in 2015 and $46 million in 2016.

It is the first major funding in the cannabis sector since Sessions rescinded a key marijuana protection earlier this month and is an indication that investor interest in the industry remains strong.

Privateer CEO Brendan Kennedy estimated that about $10 million of the funding was raised after Sessions’ Jan. 4 revocation of the Obama-era Cole Memo and other cannabis-related policies.

“We closed a number of investors in the last two weeks,” he told Marijuana Business Daily. “The memo didn’t change anything for us.”

Privateer’s latest record-breaking raise took about a year, according to Kennedy.

“This time around,” he said, “we closed a little over $40 million in a convertible note about a year ago, and then closed the remainder between then and now to bring the total for this round to over $100 million.”

Kennedy declined to identify the investors but said the pool was comprised of “ultra-high-net-worth individuals, family offices and institutions.”

Roughly 60% of the investors are new, he said, and the rest had put in some amount during earlier Privateer fundraising rounds.

About half of the investors hail from the United States and the other half from Canada, Australia, Europe and Asia.

Sessions not a factor

Kennedy said the company’s investors weren’t deterred by the Sessions decision.

“Enforcement is still up to the discretion of U.S. attorneys who live in legal states, where they see regulation is working,” Kennedy said. “And those attorneys will use their limited resources to pursue more pressing threats.”

But that doesn’t mean Sessions and the overall anti-marijuana attitude of the Trump administration isn’t affecting Privateer or the U.S. cannabis industry at large, Kennedy said.

“We raised this capital from investors around the United States and around the world, and frankly, we’ll deploy the vast majority of this capital outside the United States,” he added.

“Most of the investment opportunities we’re looking at today are outside the U.S., where the pace of change in many ways seems to be happening at an even faster rate than inside the U.S.”

Kennedy said the Trump administration – and Sessions in particular – are undermining the ability of U.S. cannabis companies to become major players in the international marijuana market.

“I do think the Cole Memo reversal by Attorney General Sessions really impacts the ability of companies inside the United States to lead this industry globally,” Kennedy said.

“In many ways, Jeff Sessions has ceded the development of intellectual property and global brands and global companies to companies that operate outside the U.S.”

That’s why Privateer is always looking at global opportunities.

“For us, the opportunities outside the U.S. have less risk, more certainty, higher barriers to entry,” Kennedy said.

“They’re easier to scale, and we have the ability to partner with real companies – such as pharmaceutical distributors – that we wouldn’t be able to partner with in the U.S.”

Big plans

Privateer will use the $100 million raise to bolster its existing portfolio – which includes Leafly, Marley Natural, Washington state edibles maker The Goodship and Canada-based Tilray – as well as to acquire new brands and companies.

“We’ll bring Marley Natural to Canada this summer,” Kennedy said, referencing the launch of that country’s recreational cannabis program.

“We continue to invest heavily in additional facilities for Tilray in Canada and in Portugal. We’ve got Tilray employees in both of those countries, in Germany, in Australia, and a few other countries around the world.

“And we’ll continue to buy brands and IP and products that we like, similar to The Goodship acquisition we announced over the summer.”

Other U.S. cannabis companies have also announced ambitious fundraising plans in recent months, though prior to the Sessions Memo:

  • A San Diego real estate firm filed paperwork with the Securities and Exchange Commission last month to raise $100 million to invest in the marijuana industry.
  • San Francisco-based Poseidon Asset Management said in October it’s shooting to raise up to $150 million for cannabis investments.
  • California-based MedMen also announced in October a goal to raise $250 million to put into marijuana business ventures in California, Nevada and New York.

John Schroyer can be reached at [email protected]

5 comments on “Privateer sets milestone for US marijuana industry with $100 million raise
    • Robert Hunt on

      I don’t know if it is a competition, Christina.

      Most should be looking at the success of both shops as an indicator of the appetite of the greater investment community. If Privateer takes Tilray public on a Canadian exchange, I would like to think they will have done very well by their investors.

      Until then, they certainly have the confidence of the market if they were able to complete a 9 figure raise. That is no easy feat. Congrats to the entire Privateer team!

  1. Jeff Brown on

    Congress needs to get off its ass and remove cannabis from schedule I as it was them who originally put it in schedule I for no good reason. It is time for congress to align with the states and people.

  2. David Shim on

    This has been an absolutely amazing decade for marijuana & the cannabis industry. Organizations like GBI offer great opportunities for innovation across the board.
    This was a great article.
    Entities like C-Quadrant are going to be the next big thing to watch throughout 2018


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