Quebec’s recreational marijuana retailer lost nearly 5 million Canadian dollars ($4 million) in its first fiscal year, citing supply challenges and build-out costs.
The fiscal year ran from October 2018 – when adult-use cannabis was legalized – through March 30.
Sales at physical outlets outpaced online orders by a factor of four, demonstrating strong consumer preference to shop in-store.
Almost CA$14 million of adult-use cannabis products were sold through the SQDC website, while its store network generated revenues of CA$57 million.
The SQDC is a subsidiary of the government-owned Société des alcools du Québec (SAQ) and runs the province’s only online sales channel as well as about a dozen physical marijuana stores.
Around 257,000 transactions were completed online, with an average order of CA$61, according to an SQDC news release.
Roughly 1.3 million transactions occurred at the physical stores, with an average order of CA$51.
The province expects the SQDC to turn a profit of CA$20 million in the coming fiscal year.
Quebec isn’t the only province in Canada losing money selling adult-use marijuana.
The Ontario Cannabis Store (OCS) is expecting to lose CA$25 million in the first full year of the country’s new adult-use market, even though it had a monopoly on sales for six months and has permanent control over online transactions.
Ontario expects its government-owned cannabis store to turn a modest profit of CA$10 million in 2019-20.