Recreational Shop Targets Crowds at U.S. Open, From the Sky

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One recreational marijuana store in Washington State has taken to the skies to attract the attention of the throngs of people attending the U.S. Open.

Damien McDivitt – the owner of Mary Mart, a rec shop in Tacoma – hired a small plane to tow his banner over the golf competition in an attempt to draw spectators to his store, KIRO TV News reported.

It’s not the first time a cannabis company has employed a pilot and plane to tout its wares. Grower and processor Dama Cannabis flew a banner over Centurylink Field, home to the National Football League’s Seattle Seahawks, during a preseason game last year, KPLU News reported in August.

Washington State law prohibits advertising within 1,000 feet of places where children are often present, including schools, day cares and parks. Canna Law Group Attorney Hilary Bricken told KPLU that while Dama’s advertisement in August didn’t technically break any regulations, it goes against the spirit of the state’s advertising law.

Mary Mart’s McDivitt told KIRO TV that the store has seen an increase in out-of-state customers, but he couldn’t be sure if that was due to his advertising efforts at the U.S. Open.