Latest In: Cannabis Marketing Association

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Cannabis Marketing Association is closing after 9 years

The Denver-based Cannabis Marketing Association, which operated the Cannabis Marketing Summit, is closing after more than nine years.

News February 20
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How to capitalize on consumer data to personalize marijuana marketing

Marijuana companies can offer a more personalized cannabis experience for consumers by digging deeper into data about customer…

News June 13
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Twitter further eases US cannabis advertising rules, adds new markets

Twitter is further loosening its limits on cannabis industry advertising, letting vetted, state-legal businesses show packaged marijuana products…

News April 27
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Twitter’s ad move marks notable shift in US cannabis marketing

Twitter's new policy change permitting advertising and marketing by state-legal cannabis companies is a step forward for the…

News February 15
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‘Psychographic, not demographic’: 4 things to know about wellness-minded cannabis shoppers

Marketing cannabis products to wellness-minded consumers isn't as simple as wrapping the same old products in soothing colors.

News June 22
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What cannabis companies should know about using mailers as a marketing tool

Kentucky-based Cornbread Hemp has included mailers in its marketing strategy for at least two years. But a recent…

News January 5
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Future of cannabis sales relies on data-driven, targeted marketing, expert says

Sending promotions for cannabis concentrates to a longtime shopper who buys only flower is not just a waste…

News October 25
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