Tilray’s hemp food subsidiary, Manitoba Harvest, plans to launch a new line of hemp powders blended with green tea leaves and other greens through grocery chain Whole Foods Market.
A distribution deal announced Wednesday pairs ground hemp protein with other “on-trend plant-based ingredients” such as matcha, a caffeinated powder made from green tea leaves.
Manitoba Harvest’s Hemp+ Matcha powders will be available in 348 locations across North America and Hemp+ Superfoods powders in 382 stores, according to a news release.
After 90 days, the powders will be sold in other grocery channels.
Manitoba Harvest is a Winnipeg company that makes foods from hemp grain, including hemp hearts, hemp protein, hempseed oil and hemp extract.
It was acquired by New York-based marijuana producer Tilray in 2019.
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Whole Foods CEO John Mackey has predicted a strong future for CBD and other hemp products in grocery retail.
He said in a speech at MJBizCon in 2020 that there is still room to join the crowded CBD market but that manufacturers must produce consistent products.