Toronto marijuana software startup lands $2 million

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Canadian seed-to-sale software company Trellis has raised $2 million in a funding round led by Case Verde Capital, the marijuana-focused venture capital firm run by a team that includes rapper Snoop Dogg.

The Toronto-based software provider, which launched in 2014 and now has customers in California and Canada, said in a news release that it will use the funding to expand into additional U.S. markets and grow its overall business.

Aside from Casa Verde, cannabis incubator Gateway as well as Argonautic Ventures and One Gun participated in funding round.

The announcement comes as competition heats up in the seed-to-sale software side of the cannabis industry both in the United States and Canada. Scores of startups that will need such services are slated to launch in the coming years as new markets in the two countries come online.

The move also marks another partnership between Snoop Dogg and a Canadian company. Last year, the rapper signed a content and branding deal with licensed cannabis producer Tweed – which is now owned by Canopy Growth Corp.

His firm Casa Verde has invested in a variety of tech-focused cannabis companies, including the marijuana delivery app Eaze, point-of-sale software firm Green Bits and the B2B commerce platform LeafLink.

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