Recreational marijuana shops could score big this weekend with both Colorado and Washington State set to host NFL playoff games.
Cannabis stores in Denver are expecting a boost in sales Sunday when the Broncos take on the Indianapolis Colts, according to a local TV station. While marijuana purchases typically rise when the Broncos have a home game, playoff football could bring an even bigger increase, some predict.
The same trend could play out in Washington, where the Seattle Seahawks play a home playoff game as well.
In Denver, football fans are particularly fond of infused edibles, according to Liza Baker, an employee at the retail cannabis store LoDo Wellness Center.
“Some people say it makes them a little warmer, which is great for cold games,” Baker told Fox 31 Denver.
Another Denver-area rec shop manager told Marijuana Business Daily last year that his store typically sees a 20% increase in edibles sales when the NFL season begins each year. One of the reasons they’re so popular is because they’re so discreet, he said, and can be easily consumed while in public, whether at the game itself or in a sports bar.