Colorado cannabis company partners with craft brand for MJ-inspired beer

Just Released! Get realistic market forecasts, state-by-state insights and benchmarks with the new 2024 MJBiz Factbook member program, now with quarterly updates. Make informed decisions.

Denver-based Veritas Fine Cannabis is partnering with Oskar Blues Brewery to release a beer that’s made by pairing naturally occurring terpenes in hop strains with naturally occurring terpenes in marijuana strains.

Veritasty IPA (7% alcohol by volume) will be released April 20 to coincide with the upcoming unofficial marijuana holiday, 4/20, according to a news release.

The collaboration is the first between the two companies since Dale Katechis, founder of Longmont, Colorado-based Oskar Blues, joined Veritas Fine Cannabis as a strategic partner and investor in 2021, according to the release.

In tandem with the IPA release, Veritas is launching a line of co-branded products featuring the strains and terpenes that inspired the beer.

Are you a social equity cannabis license holder or applicant?

The MJBizCon team is now accepting 2023 Social Equity Scholarship Program applications.

The mission of this program is to provide social equity cannabis license holders or applicants access to the #1 global cannabis industry conference + tradeshow in Las Vegas.

Who can apply?

  • Students currently enrolled in a cannabis-related program at an accredited university or college.
  • Cannabis executives at licensed social equity cultivation, extraction/processing, retail, manufacturing/brand businesses (or awaiting application approval).

Don’t miss out on this potentially life-changing opportunity.

Apply to attend MJBizCon today – The application period will close on July 24!

Those strains include Cake Pop, Layer Cake and Strawberry Milk.

“Through this collaboration, we’re excited to educate people about the parallels between two Colorado staples – craft beer and cannabis – and the role terpenes play in the experience of both,” Jordan Plunkett, marketing director for Veritas Fine Cannabis, said in the release.