Colorado cannabis company partners with craft brand for MJ-inspired beer

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Denver-based Veritas Fine Cannabis is partnering with Oskar Blues Brewery to release a beer that’s made by pairing naturally occurring terpenes in hop strains with naturally occurring terpenes in marijuana strains.

Veritasty IPA (7% alcohol by volume) will be released April 20 to coincide with the upcoming unofficial marijuana holiday, 4/20, according to a news release.

The collaboration is the first between the two companies since Dale Katechis, founder of Longmont, Colorado-based Oskar Blues, joined Veritas Fine Cannabis as a strategic partner and investor in 2021, according to the release.

In tandem with the IPA release, Veritas is launching a line of co-branded products featuring the strains and terpenes that inspired the beer.

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Those strains include Cake Pop, Layer Cake and Strawberry Milk.

“Through this collaboration, we’re excited to educate people about the parallels between two Colorado staples – craft beer and cannabis – and the role terpenes play in the experience of both,” Jordan Plunkett, marketing director for Veritas Fine Cannabis, said in the release.