Willie Nelson to Open Rec Shops, Found New Brand

Just Released! Get realistic market forecasts, state-by-state insights and benchmarks with the new 2024 MJBiz Factbook member program, now with quarterly updates. Make informed decisions.

By next year, legendary 81-year-old performer and noted cannabis fan Willie Nelson plans to have his own recreational marijuana shops and eponymous brand of marijuana to smoke.

In doing so, Nelson becomes the latest in a string of celebrities who have gotten into the cannabis industry.

Nelson is working on plans to found a new company that will both have retail locations and branded cannabis, vaporizers and bongs. The brand will reportedly be united under the title Willie’s Reserve, according to The Daily Beast.

Nelson’s spokesman, Michael Bowman, told the outlet that the singer is planning on opening stores in states where recreational marijuana is legal, and that he expects movement in the next calendar year.

“As you can imagine, it’s not a problem in states like Colorado, Washington, Alaska … There’s a pretty clear path on where retail can go,” Bowman said.