Marijuana Industry Data and Charts

Report: North America marijuana sales hit $6.7 billion in 2016

Bart Schaneman  | January 4, 2017

North America’s cannabis sales grew to $6.7 billion for 2016, up 30% from 2015, according to a report by Arcview Market Research.

The report projects North American sales will post 25% compound annual growth and reach $20.2 billion by 2021, according to a news release.

U.S. sales, meanwhile, totaled $5.86 billion for 2016.

This …

Chart: Healthy markups for MJ strains with celebrity names

Eli McVey  | December 5, 2016

By Eli McVey

Celebrity-branded marijuana strains are commanding a premium in recreational markets by capitalizing on name recognition and sophisticated branding.

The average markup of a celebrity-branded strain versus its unbranded counterpart is approximately 24%, which often equates to $5-$10 more per eighth, according to an analysis by Marijuana Business Daily.

Chart: Sales projections for states that legalized cannabis on Election Day vs. 2016 industry estimates

Eli McVey  | November 21, 2016

By Eli McVey

States that passed marijuana measures earlier this month eventually could generate more in annual retail MJ sales than the entire U.S. cannabis industry is expected to this year.

Though these new markets will take time to develop, they present tremendous opportunities for entrepreneurs looking to capitalize on the results of the election.

Map: The post-election U.S. marijuana landscape

Eli McVey  | November 14, 2016

By Eli McVey

Nearly 60% of the U.S. population now lives in states that have legalized some form of marijuana use and sales, illustrating the rising acceptance of cannabis nationwide and highlighting the industry’s immense potential for future growth.

Handful of businesses and individuals donate $21M for, against marijuana measures

Eli McVey  | November 8, 2016

By Eli McVey and John Schroyer

The nine cannabis-related measures on ballots across the nation have drawn immense attention, most notably in the form of tens of millions of dollars in political contributions.

Campaign finance data shows that 20 businesses and individuals account for a whopping $20.8 million in donations on both sides.

Chart: Polls for marijuana measures tight heading into Election Day

Eli McVey  | November 7, 2016

By Eli McVey

Will Election Day lead to champagne showers and celebratory toasts in the U.S. marijuana industry or widespread heartache and disappointment?

Judging by the latest round of polling data, there’s reason to be optimistic – though cannabis executives might want to keep the bubbly on ice for now.

Chart: California medical marijuana sales skyrocket 132% since 2010

Eli McVey  | October 31, 2016

By Eli McVey

Medical cannabis sales in California have soared over the past five years, rising from a reported $351 million in 2010 to nearly $814 million in 2015, according to exclusive data obtained by Marijuana Business Daily.