Newly released data from Cannabis Market Intelligence Platform Headset has found that nearly 69% of marijuana consumers are men, while just 31.1% are women, Forbes reported Monday.
The same data set also found that the largest percentage of recreational consumers, 20.39%, are between the ages of 25 and 29. Cannabis consumers between the ages of 21 to 34 make up 51.8% of purchases.
Most customers spend between $25 and $50 per trip to a cannabis shop, and $33 is the average spend, according to Headset’s data. The average customer throws down $645 a year on marijuana.
Another interesting tidbit: While flower is still the overwhelming favorite product, men tend to buy more concentrates than women, and women go more for pre-rolls, edibles, tinctures, beverages and topicals than men do.