Andrew Long


Marijuana legalization proponents outraising opponents 36-to-1 in 2020

Financial support for marijuana legalization, both medical and recreational, has grown significantly in 2020 compared to 2016. Proponents of state ballot measures have outraised opponents this election season by almost 36-to-1, a massive increase from four years ago when advocates outstripped the opposition by only 4-to-1. Supporters of the legalization measures in Arizona, Mississippi, Montana, […]

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Recreational cannabis brand and product expansion slow in US markets

Marijuana companies are slowing the rollout of new brands and products in what might be the latest sign of market maturity in early states that legalized adult-use sales. This is good news for established cannabis brands as competition for shelf space declines while sales continue to grow. Brand recognition and strong products also will be […]

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Pabst’s entry into cannabis-infused drinks might untap interest in the category

The appearance of Pabst Blue Ribbon’s iconic blue logo on cannabis-infused beverage packaging might be a sign that the beverage category, which often struggles for market share, is poised for speedy growth in North America and perhaps beyond. PBR launched its first infused beverage last week through a licensing deal with Pabst Labs, a new […]

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New recreational cannabis markets are seeing quicker starts to sales

As public opinion changes and state regulators learn from those who have gone before them, the time it takes from the approval of medical marijuana by voters or lawmakers to the first recreational sales in a market is getting shorter. That could bode well for new adult-use markets that take root in the months and […]

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Consumers’ cannabis buying patterns change markedly in wake of COVID-19 pandemic

Consumers’ purchasing patterns involving marijuana have changed noticeably over the past several months in response to the coronavirus crisis. Marijuana shoppers are spending more money per visit to recreational retail outlets. But they are shopping less often, perhaps for safety, or scheduling, reasons. Our heat map of weekly adult-use sales changes in four western states […]

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California marijuana tax revenues stall in wake of pandemic, job losses

A global pandemic, record job losses and massive budget shortfalls all contributed to what California Gov. Gavin Newsom called “no normal year” in his May budget revision – and cannabis tax revenues are just one of the victims of the serious “rainy day.” Whether in good times or bad, tax revenues are a good indicator […]

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