Andrew Long

Andrew Long's Latest Posts

Three trends affecting the U.S. cannabis industry in 2026

Three trends affecting the U.S. cannabis industry in 2026

As the U.S. cannabis industry moves into a new year, shifting market dynamics are already reshaping how businesses operate and compete. From licensing activity to pricing behavior, emerging patterns from 2025 offer a clearer picture of where the regulated market is stabilizing—and where pressures are still building.

Are cannabis consumers more loyal to brands, or products?

Are cannabis consumers more loyal to brands, or products?

In most consumer packaged goods industries, brands drive decisions. Shoppers walk into a store looking for Coca-Cola, Nike, or Tide, and if those brands aren’t available, many will leave without buying. Cannabis retail tells a different story. Here, product loyalty...

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