As cannabis businesses settle in to watch 4/20 marketing plans unfurl on what is typically the biggest sales day of the year, here are three things the sales data tells us: The week before the 4/20 marijuana holiday is mediocre, and the week after is even worse April 20 has been the single biggest sales […]
Read More
Sales of marijuana products continue to grow in first quarter as some categories perform better than others
Sales of adult-use marijuana products continued to grow in the first quarter of 2021 versus the same period last year with some categories such as beverages posting particularly strong gains. Retail sales data for California, Colorado, Nevada, Oregon and Washington state – provided by Seattle-based analytics firm Headset – showed clear winners, including beverages, capsules […]
Read More
With more women buying cannabis, product demand could change
More women are buying cannabis, which could lead to shifts in product demand. Women still make up a minority of adult-use marijuana purchasers – 33.6% in February – but that’s increased almost a full percentage point from 2020. While that trend might not be a dramatic shift in the gender makeup of retail marijuana sales, […]
Read More
Adult-use marijuana basket composition highlights consumer buying trends in 2020
Many adult-use marijuana shoppers would rather stick with one type of product, such as flower or vape pens, when at the store than bring home a variety of cannabis goods, according to an analysis of customer basket compositions from 2020. Understanding the buying patterns of marijuana consumers can help retailers and manufacturers improve merchandising and […]
Read More
Marijuana consumers return to pre-pandemic shopping hours, favoring evenings versus the daytime
As the COVID-19 pandemic disrupted work, school and life schedules, it also caused marijuana buyers to change when they shopped, shifting from the evening hours to the daytime. A year later that pattern is returning to normal, with more shoppers visiting cannabis retail outlets in the evening. Retailers in general, including marijuana outlets, experienced shifting […]
Read More
Arizona adult-use cannabis sales hit $2.9 million during initial 10 days
Adult-use cannabis sales in Arizona reached $2.9 million in the first 10 days that sales were permitted, according to figures released by the state. Recreational sales in Arizona began Jan. 22 after 73 of 130 licenses were approved by the Arizona Department of Health Services. Medical cannabis dispensary operators were granted first crack at the […]
Read More
Oklahoma’s medical cannabis dispensary licenses decline for the first time
Retail licenses for Oklahoma’s medical cannabis program declined 8% in 2020, the first contraction for the open-license market since MMJ sales began in 2018. Despite surging sales and patient numbers, Oklahoma ended 2020 with 181 fewer retail licenses than it did in 2019 – even after issuing 565 new permits throughout 2020, according to Cannabiz […]
Read More
Marijuana cultivators should rethink how they measure water use, new report says
As demand for water increases and the supply remains limited, marijuana cultivators might need to change the way they think about and measure their use of this precious resource, according to a new report compiled by three organizations. Early efforts quantified facility water use by focusing on gallons per plant. But that model doesn’t take […]
Read More
Genetic editing offers marijuana and hemp companies a way to improve plant strains
The development of new genetic-editing technology offers cannabis companies a cost-effective way to make specific changes to marijuana and hemp plants – such as more disease resistance – without creating a genetically modified organism (GMO). The technology, known as Crispr-Cas9, will allow the cannabis industry to build new, improved plants that promise to introduce hardiness […]
Read More
Retail prices for recreational marijuana flower rise in response to record demand amid pandemic
The average retail price for smokable recreational marijuana products in four Western states continued to increase throughout the coronavirus pandemic, thanks to record demand. Retail flower prices in California, Colorado, Nevada and Washington state collectively grew 17%, with the price of pre-rolls also increasing 15%. The retail data, provided by Seattle-based cannabis analytics company Headset, […]
Read More
Nevada’s cannabis industry lacks diversity, especially in ownership, survey shows
Nevada’s first official demographic survey of cannabis businesses shows that women and minorities account for a smaller percentage of the local marijuana industry versus their overall representation in the state – especially when it comes to ownership and management. According to the U.S. Census Bureau, women account for almost 50% of Nevada’s residents, but the […]
Read More
Cannabis basket-size data highlights differing consumer spending patterns across state markets
While U.S. cannabis markets might appear similar on the surface, each is driven by different consumer spending habits – and it is critical for marijuana manufacturers and retailers to understand these patterns as they develop and sell products for each state. Basket size has long been a metric that has helped them do that. The […]
Read MoreApril Issue
