With new markets coming online and existing markets trending upward, legal cannabis sales in the U.S. are projected to surpass $30 billion in 2022, according to an updated long-term forecast by Seattle-based marijuana analytics firm Headset. This latest forecast includes impending recreational marijuana markets in New Mexico and Connecticut and a medical market in Alabama […]
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Medical marijuana patient numbers stall in New Hampshire, Rhode Island
Medical marijuana patient numbers in New Hampshire and Rhode Island have stalled recently as the recreational holdouts become surrounded by new adult-use markets. With Connecticut having recently legalized recreational marijuana, New Hampshire and Rhode Island are now engulfed by neighboring markets that either allow or are in various stages of allowing adult-use retail sales. And […]
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Cannabis job growth fueled by sales, new markets
Job growth in the cannabis industry will be fueled by sustained sales growth and the launch of new state markets, especially on the recreational side of the business. According to analysis from the 2021 MJBizFactbook, the marijuana industry will employ 340,000-415,000 full-time equivalent workers across the United States in 2021 and grow to 545,000-600,000 by […]
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Fruit flavors attract consumers of THC-infused cannabis edibles
Fruit flavors dominate sales of THC-infused cannabis edibles, accounting for more than three-quarters of all edibles sales in five Western states: California, Colorado, Nevada, Oregon and Washington. Those sales were driven mostly by gummies, which account for more than 83% of the market share for the category. The dominance of fruit-based products provides a tough […]
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Sales of CBD-only products declining in recreational marijuana shops
Sales of CBD-only products at recreational marijuana retail outlets have been falling since 2018 in four Western states as more of these goods move into mainstream stores and online, according to an analysis of sales data from Seattle-based Headset. The market share of noninhalable pure CBD products in adult-use stores has declined around 5 percentage […]
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Price per milligram of THC declining in cannabis-infused products
The average price per milligram of THC in infused cannabis products such as beverages and edibles has declined steadily since January 2020, a likely sign of increased competition as marijuana markets mature.
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Cannabis cultivators again facing severe wildfire season
Historic drought conditions again will bring the threat of extreme wildfires to U.S. cannabis growers, especially those in Western states. Wildfires and the ash and smoke created by them are becoming a bigger threat to life and property as average temperatures rise and water resources dwindle amid climate change. Western states experienced historic destruction in […]
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Marijuana industry expected to add $92 billion to US economy in 2021
From jobs to tax revenue to commercial real estate, the marijuana industry has a large – and growing – impact on the broader economy in the United States. The total U.S. economic impact from marijuana sales in 2021 is expected to reach $92 billion – up more than 30% from last year – and upwards […]
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Recreational marijuana states see population growth but loss of US House seat
The population in the 17 states where recreational cannabis is legal, as well as Washington DC, continued to grow over the past decade, a good sign for those markets in terms of potential marijuana consumers. But overall U.S. population growth has slowed to Depression-era levels, according to an analysis of the 2020 population data released […]
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Branding pays off for marijuana companies
As the recreational marijuana industry expands and matures, branding will be a vital strategy for companies vying for market share. Companies that build identities that resonate with consumers while fulfilling their needs will continue to grow – even once the industry’s rapid expansion eventually slows. Building brands that connect to buyers takes time. But that […]
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Three takeaways from 4/20 cannabis sales data
As cannabis businesses settle in to watch 4/20 marketing plans unfurl on what is typically the biggest sales day of the year, here are three things the sales data tells us: The week before the 4/20 marijuana holiday is mediocre, and the week after is even worse April 20 has been the single biggest sales […]
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Sales of marijuana products continue to grow in first quarter as some categories perform better than others
Sales of adult-use marijuana products continued to grow in the first quarter of 2021 versus the same period last year with some categories such as beverages posting particularly strong gains. Retail sales data for California, Colorado, Nevada, Oregon and Washington state – provided by Seattle-based analytics firm Headset – showed clear winners, including beverages, capsules […]
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