Between evolving regulations, tight margins and fierce competition, cannabis operators are navigating one of the most complex business environments out there.
But amid all this chaos, there’s a recurring narrative that needs to be challenged: blaming the software.
Right now, publicly available facts point toward marijuana being reclassified not as Schedule 3 but, rather, as Schedule 2.
Nearly five years after New Jersey voters signaled their desire for a robust marijuana marketplace, the state’s cannabis ecosystem remains underdeveloped and underperforming.
The correction the cannabis industry has experienced over the past five years has reset expectations and valuations to rational levels.
Canadian operator Aurora Cannabis denied reports that it had agreed to acquire New Zealand-based MedLeaf Therapeutics.
To build a mental bridge between alcohol and marijuana, brands must frame cannabis in terms that resonate with liquor consumers, helping them translate their existing knowledge into the weed experience.
A continuous improvement approach to direct materials, labor and associated processes can increase cannabis cultivators’ profitability.
It’s time to stop blaming social media for failed marketing campaigns and look at creative ways to innovate and grow brand loyalty without trying to fight an uphill battle.
Native American tribes maintained a strong presence in cannabis markets throughout the United States in the past year.
If you’ve been following the headlines, you’d think tariffs are about to break the back of the cannabis industry.
Despite the concerns of California’s regulated marijuana industry and lawmakers, the state’s tax agency says it will carry through on plans to increase the cannabis excise tax rate from 15% to 19% on July 1.
