Cannabis industry executives with an eye to filling positions in their companies would no doubt love to have a crystal ball trained on the labor market. While staring into the ball, industry executives will want to know: Which cannabis industry skill sets will be most...
Kevin Huhn
Kevin Huhn's Latest Posts
Best of Both Worlds
Executives from Kellogg’s, Molson Coors, Nike, Pfizer, Whole Foods Market, Wrigley and a slew of other companies with household names have migrated to jobs in marijuana, a trend likely to continue as cannabis legalization spreads and the stigma of MJ declines. While...
Chart: What cannabis companies can learn from Canopy’s capacity cuts
Ontario, Canada-based cannabis producer Canopy Growth’s announced production cuts could help ease the nation's oversupply issues as well as offer lessons for other operators on how to compete in a newer market. The company is closing two greenhouses in British...
Chart: California lags other adult-use markets in per capita marijuana sales
While California has the potential to be the largest legal cannabis market in the world, the state still lags other recreational markets in per capita sales - due in large part to the continued prominence of the illicit marijuana market and restrictive regulations....
Marijuana cafes combine dispensaries and food service
Los Angeles-based Lowell Herb Co. grabbed headlines in October by opening a cafe in California where customers can legally consume cannabis while taking in a meal or a cup of coffee.
Loans Without Bias
Seke Ballard is the founder and CEO of Seattle-based Good Tree Capital, an online platform that raises capital from accredited investors and uses those funds to underwrite small-business loans to vetted, licensed cannabis operators nationwide.
Making Headway in Cannabis Reform
Earl Blumenauer has passionately advocated cannabis reform for about as long as any congressional lawmaker. The Oregon Democrat, who has been a member of the U.S. House of Representatives since 1996, has sponsored bills to legalize marijuana federally, provide tax...
Chain Link
Building a franchised company around the rapidly growing cannabis industry seems like a natural fit—it can be a quick way for newcomers to get started with an established brand. But because both marijuana and franchising are so heavily regulated, marrying the two is...
Limiting Your Liability
CBD manufacturers risk paying thousands of dollars in legal expenses if they lack insurance to deal with rash-inducing topicals, exploding vape pens and other problems connected to their products. Cannabis companies, regardless of their size, could benefit from having...
Branding When You Specialize
Branding a cannabis business that specializes in a stop along the supply chain—cultivation, product manufacturing or retailing, for example—is a different challenge than branding a vertically integrated marijuana company. For one thing, many specialist businesses are...
What’s in a Name?
As the cannabis industry matures, many businesses are trying to project a more sophisticated image. Rebranding is one way companies can present a more professional impression. The decision to rebrand via a name change is often the result of an initial public offering,...
Brand Aid
Branding is key to separating your cannabis company from the competition. But is it important enough to spend tens of thousands of dollars on an outside branding agency? As with most business decisions, the first consideration should be your budget—and many cannabis...













