Carlos Santana, Willie Nelson, Snoop Dogg and Whoopi Goldberg. These are just a handful of celebrities who have lent their names to—and, in some cases, invested in—cannabis companies looking to promote their brands.
Kevin Huhn
Kevin Huhn's Latest Posts
On Target
Showcasing products on mainstream media platforms such as television, websites and magazines can open new markets for cannabis companies, but strict advertising regulations have made the prospect difficult. Now, however, marketing technology firms such as...
Expanding Brand Awareness
Establishing a nationally recognized brand in the crowded—and federally illegal—marijuana market isn’t easy, but there are steps cannabis companies can take to ensure consumers are aware of their products when they visit an MJ retailer. Two companies from Colorado—the...
Brand Stand
Many cannabis companies that are flourishing today owe their success at least in part to branding. Winners in this area have not necessarily invested loads of capital into branding but instead utilized marketing strategies creatively and cleverly. Marijuana Business...
Regulatory delay, restrictions causing marketing roadblocks for CBD brands
CBD is currently the fastest-growing segment in the cannabis industry, with new companies jumping into the market almost daily and retailers from big-box chains to mom-and-pops eager to stock their shelves with the hot, in-demand products.
The Art of Cannabis Marketing & Branding
Branding is a vital element to any company’s success, yet it is one of the hardest strategies to successfully dial in – and its effectiveness might be even harder to measure.
Investment experts shed light on marijuana prospects in 2020
The cannabis investing landscape has changed significantly in the past 12 months. A year ago, the industry saw a record number of deals of record size; now, capital has become a precious commodity.
MJBizDaily launches annual marijuana industry survey seeking business data
Help Marijuana Business Daily help you by participating in the eighth annual survey of cannabis industry executives and investors. The undertaking that will help Colorado-based MJBizDaily provide key market, financial and operational data for businesses and...
Smart Solutions
To reassure hesitant consumers, cannabis vaporizer companies are turning to technology to combat knockoffs and provide detailed information about their products, including test results and ingredients. The new technologies: Cartridges encrypted with microchips to...
Cannabis Aficionado
After 10 years of distributing its humidity-control products to the premium-cigar industry, Boveda, a manufacturer based in Minnetonka, Minnesota, saw the opportunity to increase business by selling its moisture-regulating packets to cannabis companies. In 2007,...
New cannabis investing opportunities: Interview with Jeff Schultz, Navy Capital
Jeff Schultz is a partner and general counsel at New York-based investment firm Navy Capital.
The company has approximately $200 million invested in the cannabis industry across about 40 different companies.
About 90% of those are in the United States, with more than half being plant-touching businesses. The rest of the $200 million is split between Canada, Europe and Israel.
Winners’ Circle: 2019 MJBizDaily Awards honor cannabis industry leaders, induct inaugural Hall of Famers
We highlight the winners of the 2019 MJBizDaily Awards and share what prompted judges to cast their deciding votes.
