Kevin Huhn

A company’s cash-conversion cycle is the amount of time it has merchandise in inventory plus the time it takes customers to pay them minus the time it takes to pay vendors.

Light years. Dog years. The first inning of a nine-inning baseball game. The speed at which the marijuana industry grows has been measured with many idiomatic units—justifiably. Every new year brings seismic shifts in markets, consumer behavior, technology and political and regulatory policy that have left unprepared, slow-footed cannabis businesses behind, while those that anticipated and prepared for changes are prospering today.

Whether they’re in candy, beverage or tincture form, cannabis companies are developing an increasing number of rapid-onset, THC-infused products that give consumers more control over how quickly they feel the effects and how long the sensation lasts.

Cannabis companies are wagering hundreds of millions of dollars on Colombia’s emerging cannabis industry, betting the Latin American country will become a major production and export hub.
But 2019 wasn’t the year in which these businesses began churning out medical cannabis products.

International medical marijuana markets continue to develop at their own pace and within the social and economic boundaries of each country. Some markets, including Canada, took more than 10 years to report a substantial number of medical cannabis patients. Others,...

A headline-grabbing development that began in the second half of 2019—big cannabis companies cutting employees—is almost certain to continue well into 2020, as the U.S. and Canadian marijuana markets continue to encounter financial headwinds. (For tips about how to...

 Consumers are becoming increasingly selective about how the marijuana they’re buying is grown and packaged, and cultivation companies should be thinking about how to appeal to this niche market. More and more, savvy consumers are asking for cannabis that is:...

Consumers are increasingly demanding a greater variety of concentrate products, particularly goods that are made without solvents and/or are easy to use.

Just as they’ve taken to shopping for dog food, books and clothing online, consumers are increasingly turning to the convenience of the internet to order cannabis products. Online shopping enables people to browse and research products at their leisure, and, in some...

State marijuana laws reflect a patchwork of regulations, making it harder for cannabis companies wanting to expand their geographic footprints. But that might change with a grand experiment in the Northeast.