Kevin Huhn

Kevin Huhn's Latest Posts

Fantasy Valuations: How to manage a seller’s expectations

Fantasy Valuations: How to manage a seller’s expectations

We often hear from acquirers and company owners alike in cannabis sectors that the times we are living in now are like “the first years after Prohibition in 1933.”

The implication is that marijuana and hemp versions of Anheuser-Busch, Coors and Seagram are being formed now, and it won’t be long before products will start showing up on store shelves at the same rate that we see alcohol today.

Craft Cannabis: It Doesn’t Have to Mean Overpriced

Craft Cannabis: It Doesn’t Have to Mean Overpriced

When consumers hear the words “craft cannabis,” they might assume it’s unaffordable or overpriced. Ron Throgmartin, the chief executive officer of Diego Pellicer Worldwide, wants to bust that myth. When Diego Pellicer, a cannabis retailer with stores in Washington...

Craft Cannabis: Regulations & Access

Craft Cannabis: Regulations & Access

Marketing inexperience and advertising restrictions make it unusually challenging for craft farmers to market their brands effectively. For example, even farmers who use organic growing methods can’t make that claim on their packaging because federal prohibition...

Business Along Borders

Business Along Borders

The quaint resort community of Great Barrington, Massachusetts, has fewer than 7,000 residents. But in the state’s first three months of adult-use marijuana sales, Theory Wellness, the town’s first dispensary, sold more than $6 million in cannabis products. That’s...

Executive Page: Chris Husong

Executive Page: Chris Husong

Elixinol’s vice president of marketing and communications, Chris Husong, is a branding and marketing expert with more than 20 years of experience in regulated industries such as telecom and finance. At Elixinol, Husong has applied those skills to the health and...

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