Kevin Huhn

Kevin Huhn's Latest Posts

Cover Story: Crowdfunding 101

Cover Story: Crowdfunding 101

Upstart and small marijuana businesses needing a financial shot in the arm may want to consider crowdfunding—raising capital through a significantly larger pool of investors who wager relatively small amounts of money. Investors might be family, friends, members of...

Cover Story: From Wall Street to Green Street

Cover Story: From Wall Street to Green Street

A growing number of marijuana companies are filling their C-suites with financial professionals—analysts, bankers, money managers, investors and others—who previously worked at top investment banks. These professionals bring with them high-value experience analyzing...

Lab testing for yeast and mold: Process overview

Lab testing for yeast and mold: Process overview

Biocontaminants such as yeast, mold, E. coli and salmonella can be a costly problem for marijuana cultivators or cannabis-infused product manufacturers. They can wreak havoc on a facility or cause product to fail mandatory tests, which can require large batches to be...

Marijuana products technically aren’t eligible for federal trademarks because the plant is illegal under the Controlled Substances Act

Marijuana products technically aren’t eligible for federal trademarks because the plant is illegal under the Controlled Substances Act

Marijuana products technically aren’t eligible for federal trademarks because the plant is illegal under the Controlled Substances Act.

But that doesn’t mean cannabis businesses can’t protect their intellectual property and build brand awareness through patents and federal trademarks—the latter is applicable if the application doesn’t involve a plant-touching side of the business.

When naming a marijuana business, keep in mind the market you serve and consider hiring a marketing firm to help

When naming a marijuana business, keep in mind the market you serve and consider hiring a marketing firm to help

Picking a name for a cannabis company goes beyond making a pot pun or incorporating words such as “420,” “canna” or “green” into your brand.

The name of your marijuana business should reflect the image you want consumers to associate with your brand. A name that doesn’t resonate with your desired market can keep your cannabis company from reaching its full potential.

Executive Page: Patrick Vo

Executive Page: Patrick Vo

The CEO of BioTrackTHC discusses the importance of being transparent with employees and operating a multistate business An accountant who planned to become an academic, Patrick Vo was about to begin studying for a Ph.D. when he met the founders of a small software...

Retail Business Strategies: Local Booster

Retail Business Strategies: Local Booster

Michigan dispensary transitions from marginal to Main Street via community involvement   For eight years after launching in 2010, The Om of Medicine operated in Ann Arbor, Michigan, from a third-floor space that was barely visible from the street. The location...

Money Matters: Jeffrey Howard and Michael Gruber

Money Matters: Jeffrey Howard and Michael Gruber

Since launching in 2016, Illinois-based Salveo Capital has invested in more than a dozen companies across cannabis sectors, from biotech and tech startups to multistate operators. The firm’s 15-company portfolio comprises a number of rapidly growing cannabis firms,...

Q1 2019 Cannabis Deal Flow: Capital Raises

Q1 2019 Cannabis Deal Flow: Capital Raises

Investors are ramping up their positions in the cannabis industry, as expanded legalization in new U.S. states and the launch in late 2018 of Canada’s adult-use market open new opportunities. Key nuances that point to important shifts in industry trends are emerging...

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