Many cannabis retailers are shifting their focus from 4/20 being a one-day event to a week- or even monthlong celebration with different daily promotions and other straightforward pitches intended to attract customers.
Cannabis companies have begun advertising on Twitter for the first time, but so far the results have been mixed.
The complexity and cost of obtaining cannabis licenses has many brands turning to white-label branding.
It’s tricky to develop attractive cannabis packaging that will keep children from opening it while still enabling seniors seeking relief to access what’s inside.
Shelf-life stability is no less important to cannabis business owners than it is with traditional food products or dietary supplements.
In states where cannabis businesses have been deemed essential, employees at many companies are being asked to continue working, putting themselves at risk of infection from the coronavirus.
Cannabis companies that were planning to host elaborate monthlong celebrations around 4/20 have been forced to change plans and are turning to virtual parties that include specials and giveaways.
Cannabis stores across the U.S. are scrambling to reassign employees to new tasks to cope with a rush of online orders and curbside deliveries amid the coronavirus pandemic. They’re also considering how the current environment might permanently affect the way consumers purchase cannabis.
