A strong brand can give companies name recognition and longevity – a key consideration for cannabis companies as they expand into states with newly regulated markets.
Margaret Jackson
Margaret Jackson's Latest Posts
White-label branding might be marijuana industry’s next hot trend
The complexity and cost of obtaining cannabis licenses has many brands turning to white-label branding.
Marijuana packaging challenge: Create childproof designs that seniors can open
It’s tricky to develop attractive cannabis packaging that will keep children from opening it while still enabling seniors seeking relief to access what’s inside.
Shelf-life stability: Here’s what cannabis-infused product makers need to know
Shelf-life stability is no less important to cannabis business owners than it is with traditional food products or dietary supplements.
US cannabis retailers take mixed approaches amid pandemic-fueled downturn, with some eyeing costs and others spending more
As the U.S. economy struggles to recover from a recession spurred by the coronavirus pandemic, some cannabis retailers are looking for ways to cut costs while others are ramping up spending on measures to keep their employees and customers safe. Cresco Labs co-founder...
Livestreaming, digital ads help cannabis businesses keep their brands on consumers’ minds
Many marijuana brands have relied on in-store pop-ups and educating budtenders about their products to reach consumers. But as cannabis customers increasingly order products online for delivery or pickup - and with the expectation that these habits will persist after...
Raises, professional development courses boost cannabis workers’ morale during COVID-19 pandemic
In states where cannabis businesses have been deemed essential, employees at many companies are being asked to continue working, putting themselves at risk of infection from the coronavirus.
Responding to coronavirus, marijuana firms shift to virtual 4/20 celebrations with online concerts, giveaways
Cannabis companies that were planning to host elaborate monthlong celebrations around 4/20 have been forced to change plans and are turning to virtual parties that include specials and giveaways.
Some cannabis businesses add employees, others mull layoffs in response to coronavirus crisis
Marijuana businesses navigating staffing issues during the COVID-19 outbreak are taking different tacks as they strive to keep employees and customers healthy and safe - while keeping close tabs on their companies' bottom lines. Some businesses are seeing a spike in...
Marijuana retailers using drive-thru service to help limit contact with customers amid coronavirus
Some cannabis businesses are closing their doors - by choice or order - and they’re relying more on drive-thru windows as a way to better serve customers and avoid spreading coronavirus. It's yet another example of how retailers are adapting to cope with the pandemic...
Marijuana shops overhaul workforces to cope with online orders, curbside-delivery boom during coronavirus pandemic
Cannabis stores across the U.S. are scrambling to reassign employees to new tasks to cope with a rush of online orders and curbside deliveries amid the coronavirus pandemic. They’re also considering how the current environment might permanently affect the way consumers purchase cannabis.
Marijuana businesses pivot quickly to meet demand for home deliveries amid coronavirus worries
Cannabis companies that provide delivery services – including delivery operators and retailers – are seeing a deluge of orders as customers stock up on marijuana products in the wake of coronavirus pandemic concerns.
