Emerging technologies and shifts in consumer buying habits since the coronavirus pandemic are shaking up the consumer packaged goods (CPG) sector.
Roger Fillion
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What cannabis companies should know about using mailers as a marketing tool
Kentucky-based Cornbread Hemp has included mailers in its marketing strategy for at least two years.
But a recent tweak to the company’s messaging on a promotional postcard brought more attention than it bargained for – so much so, it’s been flooded with orders and incited some worry among Cornbread Hemp’s customer base.
MJBiz acquired by Emerald X for $120 million-plus
MJBiz has been acquired by Emerald X, a wholly owned subsidiary of Emerald Holding, a New York-based business-to-business event and media company, for $120 million in cash plus potential earnouts.
Green Thumb buys LeafLine to enter Minnesota medical cannabis market
Multistate operator Green Thumb Industries entered Minnesota’s medical cannabis market by purchasing LeafLine Industries for an undisclosed price, giving GTI one of only two vertical licenses in the Midwest state.
Nasdaq-listed Waitr aims to buy marijuana POS provider Cova for $90M
Online food ordering and delivery company Waitr Holdings signaled it wants to purchase cannabis point-of-sale provider Cova for $90 million in cash and stock.
Marijuana companies turn to training, sommelier-like roles to stem employee turnover
Fine restaurants employ sommeliers who can tell diners just the right bottle to pair with, say, roast duck or pasta. Enter the marijuana industry’s newbie equivalent: the “ganjier,” who, like a sommelier, is a certified professional trained to guide retail customers to just the right pre-roll or edible.
Marijuana retailers add VIP rooms, consumption lounges, other amenities to woo customers
Drive-thrus, VIP sales areas, consumption lounges – even separate rooms to buy cannabis growing equipment.
All are features that businesses in the hotly competitive marijuana industry are incorporating into their retail operations to stand out from the crowd and attract customers.
Marijuana real estate firm inks $60M sale-leaseback with Gold Flora
Innovative Industrial Properties (IIP) said it closed on the purchase of an industrial property in Southern California and sealed a long-term lease with cannabis company Gold Flora in a sale-leaseback deal valued at $60 million.
Cannabis companies considered ripe targets for ransomware attacks
Even as ransomware attacks on high-profile mainstream companies such as Colonial Pipeline and JBS Foods have grabbed headlines in recent months, cannabis companies appear largely unprotected from malicious actors launching such schemes.
Nevada marijuana firms ready consumption lounges to serve tourist throngs
Nevada marijuana companies are mapping out plans to open consumption lounges next year under a new state law with the goal of serving the tens of millions of visitors who flock to Las Vegas annually.
Marijuana firms and advocates struggle as Instagram targets accounts
For marketer Colin Bambury, there is no bigger headache than Instagram’s seemingly low tolerance for the marijuana industry – and the popular photo-sharing app’s penchant for deactivating or shuttering marijuana-related accounts.
Cannabis firms face surging costs for building materials, complicating plans
Cannabis growers, manufacturers and retailers planning to build new facilities or expand existing ones are facing not only soaring costs for materials but also lengthy wait times to get their projects off the ground. And it’s not just the global COVID-19 pandemic...
