Canadian cannabis producer Organigram Holdings has rebranded to Organigram Global as it seeks to expand its presence in the international market.
The rebrand includes a new logo, refreshed visual identity and a new website, according to a Wednesday news release.
The name change was greenlighted by Organigram stockholders but still must be approved by the Toronto Stock Exchange.
Organigram said its international expansion plans include:
- More investment in German cannabis company Sanity Group, which distributes to more than 2,000 pharmacies and is participating in recreational cannabis pilot programs in Germany and Switzerland.
- Obtaining European Union Good Manufacturing Practice certification.
- Enacting a strategy to participate more in the U.S. market.
- Continuing to export cannabis to Australia, Germany and the United Kingdom.
“As Organigram has grown from its roots in Atlantic Canada to become a global player, our identity needed to evolve alongside our business,” CEO Beena Goldenberg said in a statement.
“We’re not just a Canadian success story – we are a global cannabis innovator, exporting premium products, expanding, into international markets and shaping the future of the cannabis industry.
“Our new brand identity is a powerful reflection of who we are today.”
New Brunswick-headquartered Organigram continues to look for opportunities for its strategic investment arm, Jupiter, which is designed to accelerate the company’s global growth.
“Organigram Global is more than a new name – it’s a statement of intent,” Megan McCrae, the company’s senior vice president of global brands and corporate affairs, said in a statement.
“We are growing. We are leading. And we are bringing the best of Canadian cannabis to the world.”
Organigram shares trade as OGI on Toronto Stock Exchange and Nasdaq.
