Travelers at Ontario International Airport in Southern California are being greeted by a marijuana advertisement in the security checkpoint trays that carry your belongings through the X-ray machines: “Cannabis Is Legal.”
Here’s what you need to know:
- The campaign is a bit of a coup for the cannabis industry, which still struggles to spread its message through mainstream ad platforms.
- Sacramento International was the first airport to agree to the campaign, but the deal fell through. The airport wanted the trays to say only that “cannabis is illegal to carry across state lines.”
- The advertising campaign was done in conjunction with Security Point Media, a Florida-based company that has a patent on the plastic trays. The Transportation Security Administration is not part of the deal.
- Organa Brands is a major player in the cannabis industry. The company – which started seven years ago with extraction and later created a line of vaporizer pens and an edibles division – has a business presence in 11 states.